We help specialty medical practices reach a defined audience of prospective patient households with targeted digital ads. Then, every month, we show you which of your new patients were in that audience.
A managed service from Next Sage Group.
From a past campaign. Details changed to protect privacy. Map data ©2020 Google.
Most campaigns report impressions and clicks. Few can tell you who they were built to reach, or whether those people later became patients. We start with the audience and end with your new-patient list, so you can see the connection for yourself.
We map your service area with you and agree on who the campaign should reach.
We remove your existing patients. What’s left is your Approved Target List.
We serve targeted digital ads to the households on that list.
Each month you send us your new-patient list through a secure channel. We match it against the households that saw your ads and report what we find.
We build the audience with you: your geography, the criteria you approve, and your existing patients removed. You see the list size and sign off before we launch.
A match means a new patient was in the campaign audience and was served your ads. It is a signal, not proof that the ad brought them in.
Bruce Smith and Connor Smith ran this same model for gastroenterology practices: a defined audience, existing patients removed, ads served to the households on the list, and a monthly match against new patients. Practices paid a flat monthly fee for a minimum number of new patients, and we regularly beat it.
Bruce Smith, co-founder. 35 years building data-driven businesses, including two past $20M.
Connor Smith, co-founder. Started as a data analyst and has spent seven years building growth plans and the data behind them.
We live and work in Montana, and the Bighorn River is one of our favorite places. Montana knows how to keep things simple, and we carry that into everything we do.
A managed patient-acquisition service from Next Sage Group. We define a qualified audience of prospective patient households, run targeted digital ads to it, and report each month how campaign exposure overlaps with your new patients.
Each month you send us your new-patient list through a secure channel. We compare it with the households that were served your ads, using matching rules we agree on in writing, and report the overlap.
No. A match means a new patient was in the campaign audience and was served your ads. It’s a useful signal, not proof of cause. Measuring true lift takes a holdout group, and we can design one with you.
We sign a Business Associate Agreement before any patient data changes hands. You send only the fields we need for matching, through a secure channel. Patient information is never shared with ad platforms, and we keep it only as long as the agreement allows.
No. The audience is for advertising only. Diagnosis, candidacy and treatment decisions stay with your practice and its physicians.
A flat monthly fee, set during our first conversations around your goals, your service area and a minimum number of matched new patients we agree on together.
Approve the audience and the ads, send your new-patient list each month, and keep room on the schedule for new patients.
No. It’s built for specialty practices, and every engagement starts with a conversation about whether it fits yours.
A 30-minute call to talk through your service area, the patients you want more of, and whether this is a fit.